GM tracked radio listening habits for 3 months to better target in-car advertising - Newsz Information

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Tuesday, October 2, 2018

Home Business News GM tracked radio listening habits for 3 months to better target in-car advertising

GM tracked radio listening habits for 3 months to better target in-car advertising

GM is studying the audio listening habits of some of its 90,000 drivers in Los Angeles and Chicago to get insights leading to more targeted radio ads.

     
 
 

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